Our Story

TIOIT wasn’t born in a boardroom. It wasn’t mapped out in some marketing plan. It came from the raw, unfiltered grind of two creators—TiMo and KrisT—chasing their passions and refusing to play by the rules.

In 2016, TiMo stamped his music with a hurricane, a symbol of movement, of flow, of never standing still. A year later, KrisT picked up the same mark and threw it into her paintings. That’s when the spark hit.

May 2017. Paint Away Breast Cancer wasn’t just another charity gig. It started as a pop-up collab with O’Neill, House of Blues, and Komen. But like everything TIOIT touches, it evolved—fast. Anaheim GardenWalk became the stage. TiMo’s music set the tone. House of Blues threw the afterparty. And KrisT? She ran the show, leading 200 people in a painting event that was anything but ordinary. That night, the first wave of the hurricane-branded apparel dropped. TIOIT wasn’t just an idea anymore. It had a pulse.

By 2023, the brand had sharpened its edge. TIOIT became more than a name—it was a movement. Art. Music. Surf culture. No boundaries, no fake corporate nonsense. Just two people pushing forward. The name TIOIT? It’s them. ‘TI’ for TiMo. ‘IT’ for KrisT. And the swirl? It’s a reminder—keep the flow, close the loops, and to ride the storm.

This journey wasn’t easy. KrisT fought through a decade of mold poisoning, clawing her way back through art and the ocean. TIOIT isn’t just a brand—it’s survival. It’s rebellion. It’s finding your rhythm in the chaos. And it’s only getting started.