Surf Shop Saturday is TIOIT’s initiative to celebrate local surf shops, encourage our community to purchase surf goods and apparel in store instead of online and highlight what makes each shop awesome. We visit the owners and staff, talk story and feature them on our socials.Follow along on our Instagram stories and lives Saturday as we continue to explore more local surf shops. It’s all about the community, the stories, and the stoke. Huge shoutout to everyone who makes these shops more than just a place to buy gear—they’re the heart and soul of our surf culture.